Privacy Policy

1. Introduction

PRPL Solutions Inc. ("PRPL Solutions", "we", "our", or "us") is a software development company incorporated in Alberta, Canada and headquartered in Calgary, AB. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

We may collect the following categories of information:

• Contact information — name, email address, and any other details you voluntarily provide when reaching out to us via our contact form or by email.
• Usage data — anonymized analytics such as pages visited, time spent on pages, and referral sources, collected through privacy-respecting analytics tools.
• Communications — records of correspondence if you contact us for support or inquiries.

We do not collect sensitive personal information such as financial data, government identification, or health information.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Improve and maintain our website and offerings
• Communicate updates or changes to our services
• Comply with applicable legal obligations under Alberta and Canadian law

We will not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Disclosure of Your Information

We may share your information only in the following limited circumstances:

• Service providers — trusted third-party vendors who assist in operating our website (e.g., hosting, analytics), bound by confidentiality obligations.
• Legal requirements — if required to do so by law or in response to valid requests by public authorities.
• Business transfers — in connection with any merger, acquisition, or sale of company assets, with appropriate notice to you.

5. Cookies and Tracking

Our website may use cookies or similar technologies to improve user experience and collect anonymized usage statistics. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Disabling cookies may affect the functionality of certain parts of the site.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions are retained for a reasonable period to allow us to respond and follow up, then deleted.

7. Your Rights (PIPEDA / Alberta PIPA)

In accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA), you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for collection or use of your information (where applicable)
• File a complaint with the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, please contact us using the details below.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the date at the top of this page. Continued use of our website following any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: